Regardless of men and women, chasing beauty is the nature of human beings. This pursuit of nature creates a beautiful business opportunity for the cosmetics industry to flourish, and the beauty’s energy of Taiwan earning big money around the world silently. The annual output value of domestic cosmetics market has exceeded 100 billion. The average annual export value of export in the past four years has exceeded 600 million US dollars. Last year, it hit a record high and exported 730 million US dollars. The competitive potential of the beauty industry can not be underestimated. Said to be Taiwan’s invisible champion industry.
According to the statistics of the Ministry of Economic Affairs, the number of domestic cosmetics manufacturers has grown from 582 in 1996 to 753 in 104 years, and more than 1,000 cosmetics brands and agents. From the statistics of industrial statistics, the three major categories that have grown rapidly in recent years are masks, creams, lotions, lotions and other skin care products, lipsticks, eye shadows, foundations, mascaras, perfumes and other cosmetics, facial cleansers, hand washing, shower gels, etc. cosmetic.
Euromonitor International, a European research and market research consultancy, surveyed the cosmetics market in Taiwan. From the perspective of the proportion of various commodity categories, it includes skin care for the face, body and hands in the scale of output value of about 120 billion. About 50% of products, nearly 20% of makeup, shampoo, hair care, hair dye, styling products and other hair supplies nearly 9%, perfume at least 4%, mask growth is higher 5%.
Chen Lingyu, an industrial analyst at the Biotechnology Development Center of the Foundation, said that the domestic cosmetics market continued to grow, mainly observing two major trends. First, after entering the aging society, the proportion of the elderly population increased, and many manufacturers would develop anti-aging or mature makeup products; secondly, the age of maintenance is declining. More and more young girls start to do maintenance early in their 10s and 20s, because the overall age is enlarged and the market is also upgraded.
Chen Lingyu mentioned that if the proportion of products in each category is further subdivided, the two categories of “anti-aging” and “moisturizing” are relatively high. Moisturizing products may be emulsions, creams, etc., which are basic products, and anti-aging products will target different skin types. There are differences in quality and age. For example, foreign products are more concerned with ageing and anti-aging. Taiwanese manufacturers have begun to do detailed divisions in this area.
In terms of purchase, Euromonitor’s survey data also pointed out that Taiwan’s consumers prefer to purchase channels, the top four are department stores (25%), drugstores (10%), direct sales (10%), Online shopping (nearly 11%); in the top 100 brand sales rankings, the top 3 foreign brands are Shiseido, SK-II, L’Oreal Paris, and the Taiwan brand is my beauty diary, Kristina, DR.WU.
Chen Lingyu observed that although there are 10 Taiwanese brands on the list, sales account for more than 5% of the total, but consumers still prefer foreign brands, but in recent years, some manufacturers have begun to develop their own brands, and gradually accumulate popularity, visibility, in There is also a growing trend in the proportion.