To help Taiwanese beauty brand manufacturers expand the international beauty market, the Republic of China Foreign Trade Development Association has set up a three-day “Taiwan Beauty Makeup Shop” in Kuala Lumpur, Malaysia to show the beauty highlights and features of Taiwanese beauty industry to Malaysian.
The CNA reported that the event was commissioned by the International Trade Bureau of the Ministry of Economic Affairs to plan the 2019 “Taiwan Beauty Marketing Promotion Program – New South-South Integrated Marketing and Business Opportunity Group”, through the “Taiwan Beauty Flash Shop” B2C Marketing promotion, there is also a B2B precision match to the beauty chain headquarters, which will promote the Taiwan beauty brand to the Malaysian market.
Qiu Xili, director of the Industrial Expansion Department of the Foreign Trade Association, said that the beauty industry in Taiwan has grown at a rate of 13.32% in the past three years. Last year, the export volume reached 832 million US dollars, an annual growth of 11.33%, which is better than Taiwan’s overall export growth rate to the world. 5.9%.
He said that for overseas tourists, Taiwan’s mask is a must-buy not only because of its good quality, but also its multiple choice and excellent value for money.
He also believes that Malaysia and Taiwan have a lot of common culture. In the future, Taiwanese beauty brand manufacturers can find local manufacturers to cooperate in Malaysia, or create Malaysian beauty brands to promote to Taiwan.
However, he admits that Taiwanese beauty manufacturers must pay more time and money when applying for halal certification for products in Malaysia.
In addition, Xu Dawei, head of the economic team at the Taipei Economic and Cultural Office in Malaysia, said that although Taiwan exported 21.7 million US dollars of beauty products to Malaysia last year, it only accounted for 2.6% of Taiwan’s exports of beauty products. This shows that there are still many growth potentials for Taiwan beauty products to enter the Malaysian market.
He hopes that through the first-time flash shop can show the good quality of the Taiwanese beauty brand to Malaysians.
The Taiwan Beauty Flash Shop has been held at the MyTown Shopping Centre in Kuala Lumpur. A total of 13 beauty brands have participated in the product range, including beauty care products, make-up, masks, etc., to attract Malaysian consumers to experience trials and purchases.